The 5 Pillar Marketing Guide

Picture what you want your affiliate business to be like in one year. Fill in as many details as you can. The clearer your vision, the more real and attainable it becomes.

Position your goal on your business radar screen, or else your day-to-day actions will lose focus, causing you to get off track or even worse... give up. Let that goal be your beacon of light, keeping you on the straight and narrow.

Use this Guide to lead you to success. Think of it as your E-Roadside Assistance, always ready to give you a boost.

Ready to begin? Ready? Ready!

Here we go...

Step One -- Relax. This Can Be Done. And It Works!

Success on the Net is not complicated. With the right information, the right tools and the right process, anyone can be a winner. The 5 Pillar Program provides you with all three!

Procrastination is deadly. Online or offline, motivation and effort are critical. And everything in the end hinges on that first action step. Take it and succeed!

Step Two -- Know Yourself

OK. You're a 5P Club member. Now it's time to really stop and ask yourself... "What's in it for me?"

Your honest response gives focus to your affiliate business. Do you want to make $100 per month?... $500?... $2,000?... $10,000? What level of income are you shooting for? Are you planning for this business to become your primary income?

Second question to ask yourself...

"How many hours per day do I want to work at the 5 Pillars?"

One hour? Two? Eight?

Now compare your two answers. Are they in sync with each other? The amount of time and energy that you put into the 5 Pillar Program business will determine what kind of commission check you receive in the mail each month.

Keep your income goals consistent with your time commitment. That way, you'll always be happy with your results.

Step Three -- Know Your Customer

Put lots of energy and time into your "copy." Your relationship with a potential customer depends on your words. That means you have to "know" your customer as well as your product.

Do you know who your audience is? What do they do? What do they like? What are their needs or concerns? What kind of information are they looking for? If you have a Web site already, what keywords do your visitors use to find your site and what pages/articles are most popular?

Jot down a descriptive thumbnail sketch of a typical member of your target group...

Wait! Stop! You didn't jot! Don't just read this and continue. Go back and write down the answers to the questions above. It's your first test... many people just read stuff like this.

The "big picture" view of your business is critical for building the right kind of targeted traffic and getting that "click through" to your RR URL. Sketching out your typical customer will fix the wants and needs of your ideal customer firmly in your brain.

Create a thumbnail sketch before you do anything else.

Step Five -- Keep Your Eyes Peeled (and Your Ears Open!)

Each day, no matter what you're doing... as you read on or off the computer, hear something on the radio, see a new way to advertise at a mall, experience a new development at work, listen to your child explain "what happened at school today," ask yourself this simple question...

"How can I use this to promote my 5 Pillar Business?"

Each day, no matter what you do, hear, read, see, or experience, think about how it can be used in your 5P Business. Does it give you an idea for a new market? A new promotional technique? An article for your e-zine?

Opportunity knocks every day on the Net. Before you open the door, you have to hear the knock! Basically, it's a matter of keeping your antennae up.

Recognize the potential of every action in your quest for success.

Step Six -- We're in This Together!

You and I have the same goal... to build a huge base of satisfied, lifetime customers. Right? No! Not just "satisfied customers"... raving fans! How?

We OVERdeliver.

We OVERdeliver to our customers... product quality, customer support... you name it, we OVERdeliver. And we don't stop there.

You are our valued partners-in-sales. So we OVERdeliver to you, too...

Education and training -- solid, original info that helps you reach your goals.
Traffic-building preselling tools -- powerful, original ways to cause visitors/readers to click-through to your RR URL.
Affiliate support -- our staff is available to assist you 7 days per week, with an e-mail response time of 4-6 hours during the day/early evening, 12 hours overnight.. Got a question? Get an answer!
Community-building opportunities -- exchange interesting ideas, tips, and advice in the "THE FIVE PILLAR AFFILIATE FORUMS."

The final part of getting "ready?" Prepare to OVERdeliver to your audience. If you PREsell with excellence, you will exceed your goals.

Whew! We've covered a lot but we're almost there. Now that you're ready, let's get set!