The 5 Pillar Marketing Guide

If you can grasp this concept and execute it with your business, you'll be light years ahead of most affiliates - ninety-nine percent of them to be exact.

Why?

Because other programs simply do not teach their affiliates the importance of providing useful, relevant content that relates to their products and services. So their affiliates are left scratching their heads trying to figure out why their sales are non-existent.

In this article, we are going to focus on the P, which stands for PREsell - a crucial component to your success.

Understanding The P in C T P M

Think about how you are going to reach, talk to, and refer visitors to your RR URL. In other words, how you are going to convert a visitor into a customer?

Effective PREselling is all about attracting your target group, delivering valuable, relevant content , and recommending visitors to your RR URL after they have come to respect and like you.

This will help to send visitors to the SiteSell.com site in a warm, open-to-buy frame of mind. Your Most Wanted Response (MWR) as a 5 Pillar Affiliate is to get visitors to "click through" your RR URL (i.e., a special "yours only" link) to a specific SiteSell site or special promotion.

When you build a Web site about a topic you enjoy (whether that's dogs, furniture, sewing, golf, etc.) and casually mention that you used Site Build It! to build your site -- that is PREselling. Conversion Rates soar.

Another example? If you reach Internet marketers or other business people, do not "sell" SBI!. Instead, write a review about the Top 5 Small Business Web Hosting Solutions.

Naturally, you explain, using a good selection of RR URLs (ex., results.sitesell.com, case-studies.sitesell.com), why SBI! is so far ahead of anything else. ("It's the Macintosh of Web hosting, and there is no Windows. The rest of the world is DOS.")

Your job is to PREsell to get the click. Itís our job to close the saleÖand you get the commission!

Take-home lesson? Be genuine in looking after the best interests of your visitors, and theyíll look after you! Impartial, customer-focused PREselling establishes your credibility.

For a great example of impartial PREselling, visit Ralph Wilsonís WilsonWeb...

http://www.wilsonweb.com/ ... and read some of his book reviews.

Youíll find a but in most of them. As in... This is a great book, but... etc. The butonclick="Util.openHelpPopup(this.href);return false;" is where Ralph enters his own comments, generally on how the publication could be improved, or where it may be lacking.

Yes, perhaps by detailing some of the bookís weaker points Ralph will lose a few commissions. However, because his reviews are honest, forthright, and impartial, visitors who do click through to a merchantís site are much more likely to buy.

Bottom line? Don't sell. The SiteSell.com sites do that.

Instead...

PREsell so your customer arrives at SiteSell receptive and ready to buy. Let the sitesell.com site work for you and get the sale.

Know Site Build It! and the other SiteSell Products

This step is really the cornerstone for all you do from now on. And itís profound in its simplicity... Know your SiteSell products, especially Site Build It!.

It's the only way to PREsell effectively. That is why we set up the 5 Pillar Discount Directory...

http://www.sitesell.com/discount-dir-affiliates.html

You need to know the product that you are recommending in order to deliver the right editorial content, not a hollow sales pitch. You can then present the benefits to the customer in the form of an honest endorsement.

Knowing your products is a very key component of the PREselling process. If you don't understand what each product delivers, you won't be able to...

Transmit the benefits in technicolor.
Find new target groups who would love the product.

It's no fluke that our top-performing affiliates own Site Build It! and a handful of our other products.

I guarantee taking the time to learn how to effectively PREsell will increase your Conversion Rate and your overall sales.