The 5 Pillar Marketing Guide

The opportunity to do something where they get to use their creative talents, writing skills and job experiences, as well their passions
Quality time away from the day-to-day responsibilities to kids, husband, home
The satisfaction of doing something for themselves that provides fun, a feeling of accomplishment and income for their families
A flexible job that can be done anytime from home (or anywhere) without a schedule, bosses, or even customers
A real online business that requires only basic computer skills and provides a comprehensive support/training system to help them succeed
Control of their own finances (they are not dependent on spouse's income)
And most of all... the chance to be there for the kids when they need mom (or dad).

To help you connect with this market, SiteSell has created a special landing page just for WAHMs...

http://wahm.sitesell.com/

Written by an actual work-at-home mom herself, this page speaks from the heart and directly to moms in a way they will understand and feel emotionally.

If you are not convinced about the potential of this market, check out this thread in the forums. You'll see this group is ready and waiting for SBI!.

So what's the best way to get the most out of this landing page?

Reach WAHMs... Offline

Go where moms gather -- arenas, sports fields, libraries, community centers, support groups, etc.

Tailor your face-to-face discussion with a mom (or moms) according to her particular situation. Situations vary greatly. For example, each of these moms have different needs...

Stay-at-home-mom with a new-born and the family needs a second income
A mom who is working at home doing an uninteresting job for low wages
Near-empty-nester mom who doesn't want to rejoin the rat race.

SBI! is so flexible that even the mom with a one-month AND 2-year old can find an hour here and there to do some creative, rewarding work.

Demonstrate how easy it is to use SBI!, by showing your own SBI! site or by encouraging her to watch the Video Tour (if you don't own SBI!).

Whether one-to-one with a neighbor or presenting to a group of 30, the Remote Order Form ends the process.

Naturally, not every mom will be ready to purchase on the spot. Be sure to leave her with the WAHM-IT!, The Masters Course.

A careful read of the course will do the final convincing. Of course, follow-up by phone or e-mail a week later and have your Remote Order form ready!

Reach WAHMs... Online

Promotional Strategy #1 - Link to the WAHM landing page.

Link to wahm.sitesell.com from your site, on a page that is no deeper than 1 click directly from your home page. Best is from home page directly if you reach moms. And since more than 50% of your visitors are likely women, you DO reach moms directly.

Remember, use YOUR unique RR URL in the Promotion Center...

A great way to link to the WHAM landing page is from an I Love SBI! video. They provide all the passion to connect with your visitors supplied by real WAHMs.

A link to a mom-created "I Love SBI!" video adds to your PREselling power. The following two WAHM videos are available at Video Build It!. For a quick refresher of their content, watch them now...

Amber's story
http://www.sitesell.com/vbi/NoMoreSuits.html

Carla's story (from her daughter's perspective)...
http://www.sitesell.com/vbi/WhyA6YearOldLovesSBI.html

Promotional Strategy #2 - Feature the page in your e-zine

You might reach gardeners or affiliates or whatever target market you aim for, but you've probably never thought that half of your market may be moms. So, change speed. Talk to MOMS, within the context of your niche. Then link them to your RR URL...
Promotional Strategy #3 - Runs Some Pay-Per-Click (PPC) Ads directly to WAHM.sitesell.com

If you are a PPC expert, you know what to do. Buy low! Find the many work at home mom keywords (the long tail) that relate to their needs and emotions. Send them directly to the WAHM page with your RR URL and use Track It! to monitor your ROI.

If you are a novice PPC marketer, be sure to read Andrew Goodman's advice on how to do it right before you get started. PPC campaigns can be risky if you don't know what you are doing.

A quick reminder -- be sure to write your ad so it connects with the key emotional benefits to WAHMs.

Naturally, there are tons of other ways to get the word out. These, of course, are the Top 3.

WAHM.sitesell.com is intended as an entry point. It is a landing page for your PREselling efforts. This market-specific page allows you to laser-beam your message.

A mother really should arrive at this page first and THEN follow a link to one of the main sales sites such as buildit.sitesell.com or proof.sitesell.com.

Why? Because people buy on emotion, and justify through logic.

WAHM.sitesell.com is pure emotion. It's real. It meets specific needs. Above all, it speaks to the emotional benefits that underlie those needs.

In Conclusion

The WAHM market is a powerful demographic. With half your site's visitors probably falling into this category sending them to this landing page that meets their needs only makes good business sense.

Send your audience to wahm.sitesell.com through your RR URL (see the Promotion Center) or via your offline marketing efforts.