The 5 Pillar Marketing Guide

Four WAHMs, three from the United States and one from the UK, wrote this masters course to help other WAHMs build their own successful online business. It's a practical orientation by WAHMs for WAHMs.

The authors start where moms start. They realistically review potential options and then focus on the nitty-gritty of how to actually build a substantial income online, using SBI!.

The course also includes well-explained case studies, so that moms can see what other moms are doing. This type of encouragement has a huge impact as it helps moms to picture themselves owning their own businesses, too.

If you haven't had a chance to read the course yourself, it's available at wahm-masters.sitesell.com. As you review the course, highlight points that you can include in your PREselling efforts.

If you are not convinced about the potential of this market, check out this thread in the forums. You'll see this group is ready and waiting for SBI!.

Key Benefits

Many moms who choose to remain at home with their children want to contribute financially to the family. They are looking for...

A flexible job that can be done anytime from home (or anywhere) without a schedule, bosses, or even customers
A creative outlet for their talents/skills/passion, something that is different from their day-to-day responsibilities to kids, husband, home
An uncomplicated way to generate income successfully, without huge entry or overhead costs
Work that allows them to "be there" for their kids
And eventually, an opportunity to stay at home, as children enter school or leave for post-secondary education or jobs.

Understanding these key emotional benefits of SBI! is critical for connecting with potential WAHMs. Use these benefits in all your PREselling efforts.

WAHM-IT!, The Masters Course shows clearly how SBI! meets their needs and why it is their best solution.

Promotional Strategies

A mom who reads and follows WAHM-IT!, The Masters Course will soon be on her way to building a real business with growing income, one that just may become the primary family income! Your job is to introduce the moms in your target group to this excellent resource.

Use these strategies as springboards for your own PREselling ideas...

1) Offer a free download on your site, or direct moms to wahm-masters.sitesell.com. Use your unique RR URL for this site (to be sure they are cookied).

2) Write an article, which includes a reference to the course. Post it in forums where moms congregate. You can also submit it to popular lifestyle e-zines, offline magazines or your local newspaper.

A link to a mom-created "I Love SBI!" video adds to your PREselling power. The following two WAHM videos are available at Video Build It!. For a quick refresher of their content, watch them now...

Amber's story
http://www.sitesell.com/vbi/NoMoreSuits.html

Carla's story (from her daughter's perspective)...
http://www.sitesell.com/vbi/WhyA6YearOldLovesSBI.html

3) Devote a special e-zine issue to WAHM-IT!, The Masters Course. Remember to focus on benefits!

4) Develop a Google AdWords Campaign. (New to Pay-Per-Click advertising? For tips, read Andrew Goodman's advice.)

If you are a PPC expert, you know what to do. Buy low! Find the many work at home mom keywords (the long tail) that relate to their needs and emotions. Send them directly to the WAHM Masters Course page with your RR URL and use Track It! to monitor your ROI.

5) Write a review about work-at-home options for moms. If you are a mom, share your own experience when you were investigating possibilities.

6) Are you meeting some WAHM neighbors for coffee? Print out a copy of the WAHM-IT!, The Masters Course so you can show them what's it's all about. You can copy the course to CDs and hand them out to prospective customers. They can take it home and discover it on their own time and at their own pace.

Take-home lesson? All you need to do is get the masters course in front of moms. It will do the rest of the PREselling for you.

When moms are ready for the logic to justify their purchase that's where the WAHM-IT! Masters Course comes in. It will give them the step-by-step blueprint that will make their final decision easy.

In Conclusion

Work at home moms want the best of both worlds... thriving children and a thriving online business. WAHM-IT!, The Masters Course provides the solution they are seeking.

Moms are all around you. Introduce them to SBI! via the course and help change their lives.