The 5 Pillar Marketing Guide

The I Love SBI! landing page is a huge success and continues to turbo-boost Conversion Rates. So it's only fitting to take this tool to the next level...

You can embed these high-converting videos directly into your site with Video Build It!.

The process is super simple due to the assistance of Joe Chapuis from WebVideoZone.com. His software converts raw video files and plays them inside a SiteSell branded player. (Full instructions are outlined later on.)

Strategies For Selecting The Right Videos

When you arrive at Video Build It!, you'll notice the videos are divided into four sections...

SiteSell Video Ads
Introductions to SBI!
Build Your Own SBI! TV
I Love SBI! Videos

Each format has its own strategy...

1) SiteSell Video Ads

The SiteSell Video Ads are more generic, shorter, and placed inside an SBI! branded player. They are best used on sites with a small business, or Internet Marketing focus.

In most cases, a PREselling article won't be needed because the ads fit anywhere. The emotion speaks for itself. They work well for creating awareness of SBI! in a powerful yet gentle way.

In particular consider using the Whole Lotta Love video. This video offers...

a strong connection on a powerfully emotional level with just about anyone.
a diverse demographic in the video so everyone will see someone they can identify with.
a gentle yet powerful introduction to SBI! that leads perfectly into the Video Tour to continue the story

2) Introductions to SBI!

These videos provide a brief yet powerful introduction to Site Build It!. They work just about anywhere you'd like to tell the SBI! story. You can choose to send them to many follow-up locations at the end. See below for strategies.

Video Tour "Lite" - No matter what kind of audience you reach with your Web site, this benefit-laden Video Tour intro is an enticing "tell-me-more" lead-in. It speaks to work-at-home moms, hobby lovers, small business owners, and even pro Webmasters... EVERYone who is ready to start an online business. It leads naturally into the full video tour.
Interview With Ken - People like to buy from people... not computers. Your audience gets to see and hear "Ken," face-to-face on their computer -- a powerful way to make a connection. You can use this video anywhere, since it really fits with just about any theme or business. Following up with the full video tour is the obvious next step - but you can try other strategies. See below for more landing page choices.

3) Build Your Own SBI! TV

The complete SBI! story in one compelling, interactive video. Viewers can choose which information they want next... until they totally "get it." Works best for visitors who are ready for a little detail and have the time to learn all about SBI!. This tool has everything needed to move your visitor through the entire sales cycle right to the shopping cart. Go here for strategies on how to use it.

4) I Love SBI! Videos

The I Love SBI! Videos offer a personal touch, and they are very appropriate on business sites. These videos REALLY connect with visitors. Simply create an article, add the video(s) that fits best. And voila, you're in business!

The I Love SBI! Videos are also perfect for theme-based content sites, too. Embed them on your "About Me" page where you mention how you created your site.

For example...

You have a site that focuses on family and/or parenting. Your "About Me" page discusses how SBI! has helped you earn extra income for your family, pay for vacations, and/or save for college.

Invite your readers to watch Expressing Myself, Spending Time With Those I Love by Laura from parenting-child-development.com. Hearing how SBI! lets this mom spend more time with her family is sure to resonate with your visitors.

Your Action Steps

So what's the key to high Conversion Rates?

Find the videos that will connect best with YOUR audience's needs and interests.

Are you ready to start implementing videos into your site?

Great! Follow the instructions below...

1) Visit Video Build It!.

2) Click the thumbnails to watch all the videos.

3) Next, select the one(s) that will appeal to your target group. Choose the landing page you feel makes the best connection with your audience.

4) Write an audience-relevant article and add the video for maximum PREselling impact.

5) To embed it, simply copy the code snippet next to your chosen video and paste!

Or...

Browse existing articles and look for places within your content where a video would be work well.

6) Experiment with placement. The location of the video on your page could make all the difference.

Remember to PREsell first, which gives your audience a reason to click the "Play" button. Surround the video with relevant, quality content. And then let an SBIer's enthusiasm do the rest!

These examples show the perfect match...

Passion turns into a business: "Why Oregon Coast Guy Loves SBI!"
Stay-at-home mom priorities: "Momma-mation" or "Why A 6 Year Old Loves SBI!"
Service selling :"Birth To Independence"

7) Seal the deal by topping off your article or blog entry with a link to The Video Tour.

While the I Love SBI! Videos display passion, success, and gratitude for SBI!, the Video Tour shows your audience exactly how Site Build It! works from start to finish -- the complete picture!

Combine the Video Tour with the I Love SBI! Videos and instantly create a one-two PREselling punch.

An "Insider Tip"

All the VBI! videos have some great default selections for the "continuation" landing page. But you can send your visitor to ANY landing page you want by manually changing the subdomain in the code snippet. For example...

If your visitors are Work At Home Moms (WAHMs), then send them to wahm.sitesell.com even if it's not actually on the Video Build It!'s drop-down landing page menu. Just change the code in your snippet from (careful, no typos)...

http://videotour.sitesell.com/RR_WORD.html (ex., http://videotour.sitesell.com/youth.html)

to...

http://wahm.sitesell.com/RR_WORD.html (ex., http://wahm.sitesell.com/youth.html)

Bingo! That video will now direct visitors to wahm.sitesell.com rather than videotour.sitesell.com.

Why do this?

You always want to keep it REAL and RELEVANT to YOUR visitors. That's what leads to high Conversion Rates.

Let's Sum It Up

When words on a Web page aren't enough, say it with video. Let genuine, enthusiastic SBIers convince your readers that SBI! is the option for success online.

Video is opening doors to many new possibilities. Watch for more visual tools in the coming months that will help grow your affiliate business. And keep visiting Video Build It! to spot new I Love SBI! Videos.

Stay in touch! Review each 5 Pillar Report or check blog.sitesell.com. It's the best way stay up-to-date with the latest SiteSell video project.