The 5 Pillar Marketing Guide

But purchasing Site Build It! is seldom an impulse buy. Nor do you want it to be. Impulse decisions rarely result in a long-term business. And it takes commitment to sustain and build a REAL business.

Emotion is important, though, at the BEGINNING. It excites, motivates folks to learn more, moves them down the all-important PREselling Cycle. "Benefits" are also an important part of building emotion. They explain the answers to "what's in it for me."

Then... for those who need it, it's time for features. Help cement the logic behind the decision. And that's where the "Tools" landing page shines.

As your prospects move down the PREselling Cycle from "awareness" to "interest" to "ready-to-go" they often reach a point where they need some product details to move forward. They may even be considering other products and want to compare features. Maybe they've heard that all they need to do is "start a blog" or buy some "cheap quick Web hosting." Or that Yahoo SiteBuilder will take them to "the promised land." This is THE critical "we could lose them" stage. This is the time that it's so important to create credibility for SBI!.

Send them to the Tools page using your RR URL. You can get it here in the Promotion Center.

Unfortunately the Dark Side of GRQ is all too real.

The "Get Rich Quick" money-grabbers are everywhere. Folks can easily get lost in the online noise and think there's a short cut to Internet success. Tell 'em it ain't so! A real business requires a real plan and a proven process and the right tools to succeed.

Read this "evergreen" Marketing Guide article that shows the "long and winding road" that many take to find SBI!. It's filled with insights to help your PREselling efforts...

How to PREsell the Tools Landing Page

First review the PREselling Cycle to see how folks move through the buying process and what they need along the way. In general, the Tools page works well in the "creating credibility" part of the Process. Here's two stages that stand out.

Step 3 - Create credibility for SiteSell

At a certain point, your prospects move from info-gathering to credibility-seeking. They are...

Currently evaluating other products, including SBI!

Considering SBI!, but are unsure and have questions

Seeking reassurance about SiteSell and SBI!

Comparing SBI! to others (ex., "Get Rich Quick")

When your visitor is in this frame of mind, it's time to send them to tools.sitesell.com. Seeing all that is included in Site Build It! will absolutely amaze them. The Tools Landing Page will clearly show them that SBI! is NOT "just another sitebuilder/hosting or blogging-software/hosting" product.

The Tools Page shows that we compare to ANYTHING else favorably. Even though the comparison won't be "apples-to-apples" at least they'll be able to compare "apples to old-shriveled-up-hosting". They'll be able to see the difference clearly.

Step 4 - Get your prospects "Involved" in the decision.

Some customers are extremely careful, diligent info-seekers. Repeat exposure to high-value, free information and tools is what they need. These folks are...

Getting closer, but need more exposure to SBI!

Procrastinating, so stay in front of them with good info

Thinking seriously about SBI! and just need reassurance

Tools.SiteSell.com is perfect for this stage. It creates reassurance by giving them a deeper understanding of the "features" that will help them be successful. And it does it with interactive links that gets them involved.

PREselling Content

Frame your PREselling content as an invitation. And remember, using questions works well to get your visitor's attention. Especially when you have a great answer like the Tools Page. Ask questions like...

"So... exactly what IS included with SBI!? Take a look. You'll see that this is NOT just another sitebuilder. As a matter of fact, I bet you'll be totally amazed. Most people have no idea how complete SBI! really is."

or...

"Are you someone who likes to look closely at the features you are buying with a product? This page will show you exactly what's included with Site Build It!. It's much more than most people expect."

Sending prospective customers to tools.sitesell.com gives them exactly what they need at this "you could lose them" critical stage. So meet your prospects "where they are now" so you can move them to the Order Page.

You'll find your RR URL for the Tools Page in the Promotion Center under the "Create Credibility For SBI!" section.

And you'll also find promotional images for "Tools" in Snippet Build It!.