The 5 Pillar Marketing Guide

Communicate The Prize Inside Every SBI!

Trying to sum up what Site Build It! means to people is not an easy task.  You certainly can't do it in one or two words.  Some things just need a visual to help people make the connection. 

Remember the saying, a picture is worth a thousand words?  Well, using that old cliche and a few profound tips from Seth Godin's book, Free Prize Inside, a Web site that effectively communicates what Site Build It! means to people was born...

http://specialprize.sitesell.com/

People are in a hurry on the Net. A visual metaphor helps capture the special free prize inside SBI!, the sense of freedom, self-reliance, joy of living, passion... all the things that really matter.

Each of these powerful feelings is indeed exactly what SBI! means to people. They are what no other product from any other company in the world can ever mean.

Seth's book pointed out four key statements which inspired the Special Prize Web site.  They are...

  • Focus on the unsatisfied.
  • Make an invisible service visible.
  • The free prize transcends the utility of the original idea.
  • When you identify what's broken among your competitors, you've found a free prize.

How does this relate to promoting SBI!?  Let's examine each one...

1) Focus on the unsatisfied.

Comment: SBIers thrive. 99+% of online small businesses die.


2) Make an invisible service visible.

Comment: Take a look at specialprize.sitesell.com. It's visible now.


3) The free prize transcends the utility of the original idea.

Comment: Passion, priorities, family, living life, recognition. They all transcend mere success.


4) When you identify what's broken among your competitors, you've found a free prize.

Comment: B-B-B-B-B-Bingo!

Small business online is "broken." Period.

Millions of small businesses churn from 1&1 to Hostway to Rackspace to Yahoo! Small Business. Stick a $4.95 domain name in front of their noses, and off they go, down another wrong road. They lose a year of their lives, F&F'ing (Flailing and Failing). And then, finally, they are ready for the only message that really counts...

http://specialprize.sitesell.com/ 

We have identified what Site Build It! means to people. You can, too. Simply customize the points that I make above so that they connect with the particular circumstances of your audience.


Strategies For Using The Special Prize Web site

It's important to understand the impact. Once you do, put yourself into the shoes of your audience. Tailor your message to best use the "Special Prize."

It had already grown from a fun project to an important statement. Now, thanks to the slide-down message, this magnificent page has become a super-powerful, flexible marketing page for you.

1) It's perfect for Google AdWords (no pop-under). Work some strong niches for whom this page would connect. Build a great ad that connects with that niche and sends them to your RR URL for this special page...

http://specialprize.sitesell.com/YOUR_RR_WORD.html

2) Add the two powerful graphics to your site...

http://specialprize.sitesell.com/img/prize-fioana-smaller.gif 

http://specialprize.sitesell.com/img/smaller-banner-elad.gif 

Link them to your RR URL...

http://specialprize.sitesell.com/YOUR_RR_WORD.html

Use Build It! for HTML if you need help with that.

3) Use the above graphics to buy ads on Web sites that reach very targeted categories of small businesses. Review these small business categories and ask yourself...

"Self, how can I reach this kind of small business person?"

For example, when you arrive at "Network Marketers/ Multi-Level Marketers," you realize that this entire small business category is floundering online. They all sit there, with useless replicated sites from their companies, buying leads for crazy amounts (none of which pan out). What if you could get this message in front of them?

Also use the business-specific sites...

http://find.sitesell.com/ 

The SiteSell Promotion Center provides the approach to each of these highly targeted sales sites, along with your unique RR URLs.

Top advice?

And do not restrict your advertising to buying ads through Google and/or Yahoo!. Find sites and e-zines that reach a specific type of small business (ex., Network Marketing). Place the small graphic ad with them. Send clicks on the ad to...

http://specialprize.sitesell.com/YOUR_RR_WORD.html

Experiment, too, with sending to biz-specific sites. For example, send Network Marketers to...

http://networkmarketing.sitesell.com/YOUR_RR_WORD.html

Target. Work the niches. Experiment.

Measure ROI. Keep the winners -- they will keep on winning. Drop the losers. You'll build a stable of winners over time.

This is just one example on how to analyze a category, figure out an approach, and then go after it through already-established channels. Apply it to the other categories at here.

4) Tell your story on your site (if you own SBI!) and then refer them to the "Free(dom) Special Prize Inside." Send them to your unique RR URL for this prize of a page...

http://specialprize.sitesell.com/YOUR_RR_WORD.html

The "Special Prize Inside" says it all. You won't find a page like this anywhere else on the Web because only the SBI! ecosystem enables success like this to happen.

At the end of the day, that is what SBI! is all about... success and impact.

Send your audience to...

http://specialprize.sitesell.com/YOUR_RR_WORD.html

See the SiteSell Promotion Center for your unique RR URL.
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