The 5 Pillar Marketing Guide

Local businesses are the perfect prospects for SiteSell Services (SSS). Many times reaching them offline is the best strategy. Read this article to learn more about reaching them offline.

So what about online?

It's much the same story. Small business owners for the most part are...

Too busy with their own business to build a Web site
Not really interested in the process -- it's just another form of marketing to them (they likely don't realize that it's going to be their most important way to market soon)
Bamboozled and afraid of the Web (yes, even now).

Your mission is to clear out those obstacles. Convince them that they need an expert specialist to do it right.

SiteSell Services Specialists use the proven SBI! method to build successful top 3% Web sites. Details about SSS are at the main page, the FAQ page, and the additional packages page. Study this information so that you can informed discussions withyour audience about SSS.

SiteSell Services, when presented well by you, leaves the small business person with an obvious choice. The bottom line "core message" you want your visitors to get is...

"Why in the world would I do this any other way? It makes no sense to hire the local guy. SiteSell will build my business, not just put up a brochure.
Now that I get."

Use Starting Point Build It! for SiteSell Services as your launching pad. It's a perfect online PREseller, and it can be printed out and given free to your prospects. It makes it so easy to get that "core message" out there.

How Do You Reach Business Owners Online?

You probably already do! Yes, small business owners are probably already on your site.

Think about it. There are tens of millions of business owners online for all kinds of reasons. They're searching for business solutions but they're also there to research hobbies, buy products, and investigate family, investment and home-related solutions.

If your site is business-related (ex., Net marketing, accounting, Web hosting, affiliate marketing, etc.), it's natural to develop an article about how SiteSell Services overdelivers on all their online needs. It's a perfect solution for business owners who don't have the time but need an online presence that grows their business.

But what if you have an SBI! site about tortoise propagation? You can still let your visitors know about SiteSell as we demonstrate in this article. Since you've already been promoting SBI!, you may not need to add much more than this "core new information" for the offline small business owner. Then send them to the right SiteSell landing page to close the sale.

Once you have cleared the obstacles and made the choice clear, it's time to get your Most Wanted Response for SiteSell Services. No, it's not "get the order" in this case. We want them to contact and talk to us, by phone or through the "Questions" form. Why focus on this response? For a really good reason...

Hiring a Web site designer is a big decision and there are bound to be lots of questions. So, your Most Wanted Response is to convince them to talk to us after you have inserted the bottom line "core message" into their minds.

The questions.sitesell.com landing page has always been one of the best closing tool you can use. These SBI! Advisors close sales at close to a 30% rate. Use them to put more commissions into your pockets.

Invite your audience to fill in the contact form or just pick up the phone and call the Advisors about SiteSell Services. This...

Continues the momentum down the PREselling Cycle.
Breaks through the procrastination excuse.
Establishes a warmer voice-to-voice, one-to-one level.
Creates credibility for SSS.

Talking To Different Types Of Offline Local Small Businesses

In addition to the entire set of powerful landing pages at your disposal in the 5 Pillar Club Promotion Center you have four Landing Pages that are especially useful to present SiteSell Services.

First, there's the SiteSell Services landing page itself.

We also have three pages that are a natural "fit" for SiteSell Services. They will contact with people who have...

Now you have more pages that can "meet them where they are now." These pages talk their language, understand their particular issues, and offer a Web site solution based on their needs.

We've changed these pages so they mention the SiteSell Services solution prominently. And again the Most Wanted Response is to have them contact SBI! Advisors with their questions.

Here's how to PREsell these landing pages...

1) Local Businesses

Let business owners know that a Web presence is essential. More and more of their customers are searching online for local services.

Suggest they go to Google and type their town or city and their particular business. For example, type in "dentist Mountain View California." The first dentist who comes up is our very own Dr. John Burch.

If they type in their own location, they'll see their savvy competition who are already online. They'll "get it" after that.

Be sure to mention that SiteSell Services uses the proven C T P M process that delivers traffic-generating results -- something that an online brochure cannot do. It's about actually growing your business exponentially. It's about success. It's about doubling your client base locally, extending your reach to a wider radius, like Dr. John Burch did.

2) Service Sellers

So many businesses are really selling a service -- whether it's the local lawn maintenance guy, a massage therapist, or a personal trainer. Professionals like dentists, accountants, and lawyers sell a service. Don't forget about artists, music teachers, and math tutors.

All of these businesses need a Web site to spread the word and create credibility for them and their service.

Many others also fall in the "local biz" category. Nudge them towards providing their product or service (graphic design, editor, artist, etc.) online.

An important point is... the knowledge and experience that each of these business owners possess will not only make great content for a Web site but that superb content offers other ways to monetize -- AdSense, affiliate programs, e-books, etc.

For example...

A local photographer can promote his "wedding photography" business to his "local" site visitors but he can also provide information about the latest cameras and lenses on his site. He can then send his "global" visitors to his online partners that sell camera equipment and earn a commission.

So the Web site has actually grown and diversified the owner's photography business. That photographer has become a true global online marketer using his strong skill set.

This is something many local small businesses may not even realize. They can do business locally and globally at the same time through online partners.

Who would have thought a young asphalt paver could turn his local paving company into a global business like Judd Burdon managed to do.

3) Real Estate

The difference between a good real estate Web site and a great real estate site is the content. Straight listings and "cookie cutter" designs will not engage home seekers.

What it takes is quality information based on not only the property but what people really want to buy when they look for a house...

Neighborhood
Schools
Recreation
Local infrastructure
Amenities

This is the kind of content that is perfect for C T P M!

A good real estate agent knows the kind of information that will turn-on their prospects. Putting that knowledge into a Web site not only creates credibility for them but it's also perfect for making the Search Engines happy.

And that means more clients, more sales and more commissions.

If you reach real estate professionals, this is the message they need to hear. And the realestate.sitesell.com page completes that message.

Conclusion

If you reach local businesses, service sellers, or real estate agents, you can "meet them where they are now" and send them to a page that is most relevant to them. This always creates more credibility for you. They'll feel that you understand them and care about them.

Encourage them to contact us through the "questions.sitesell.com" link or the toll-free number on these pages. That again is your Most Wanted Response and the one that will move them directly to the SSS Order Page.

Note: Some affiliates worry they may lose the commission if the prospective customer phones the SBI! Advisors. That's not a problem...

Everyone who phones is asked for the code that they see on the call-in form. That code always tracks back to you so you get credit. Whether they contact us by e-mail or phone, you get the commission.

The message is clear. Most offline business must get online to succeed in the future. SiteSell Services is their best and most affordable solution. Local Webmasters lack the expertise to deliver the same traffic-generating results.

That's your PREselling message in a nutshell. Connect the need with the solution and watch those commissions add up.