Promoting SiteSell Services - Offline

Local business owners are "made" for SiteSell Services.

Why?

Whether local business owners realize it or not, they need an online presence. And it's not about giving their customers an online brochure. More and more people are searching online for what they need -- whether it's for the local dentist or to find a plumber or to see where the nearest "Thai" restaurant is located.

If they are not online, they are just plain losing customers.

The problem is they are often too busy running their companies. They suspect they're missing out, but don't have the time to make it happen. Or are afraid to try.

Did you know that over 50% of offline small businesses still have no Web site? This means there's still a great opportunity out there helping local businesses get online.

To learn the best promotional approach for local offline prospects take a look at this SiteSell landing page... That site is loaded with powerful insights, reasons why local small businesses need a Web site, why it should be their #1 way to promote their businesses.

Why Local Businesses Need SiteSell Services?

Simple... The "Do It For Me" industry is broken.

The typical Webmaster builds Web sites that the client wants to see. Pretty but useless. Typical Webmasters don't understand C T P M, nor do they have the right tools, so they don't build a solid foundation for their customers that actually drives traffic to the site.

The result is a nice site with no traffic.

SiteSell Services is going to change all that. And with your help as our "partner-in-sales" you can make some great commissions along the way. With your usual $75 commission plus a bonus/finders fee -- $75 for Core 10, $125 for Core 20 and $175 for Core 35 -- those commissions can really add up. Add the virtually guaranteed renewal commissions that will keep growing year after year and you may be realizing now that promoting SiteSell Services offline offers the potential of a full-time business.

What's The Best Way To Approach Local Companies?

First familiarize yourself with SiteSell Services...

Read the Frequently Asked Questions.

Look at the different packages available.

This will help you understand who your best prospects are and what they need. Here's the key...

These small businesses do NOT want to do it themselves, for strong reasons...

The Web is still a mystery when it comes to business.
They may not even see the need for a site (really!).
They are too busy selling flowers, landscaping, running their restaurant, doing home renovations, and so forth.

Overcoming the three reasons above is not hard. You just have to be ready to answer some basic questions. For example...

"How the heck could a Web site expand my dental practice?"

See what Dr. John Burch has to say on the Case Studies page.

"How in the world could it help a landscaper?"

Take a look a look at what Frank from http://www.pinnacle-lawnservice-landscaping.com/ has to say about his SBI! Web site in this Video Build It! video.

Of course, these are just examples. The principles apply to all local businesses. Your goal is to hear them say...

"Why in the world would I do this any other way? It makes no sense to hire the local guy. SiteSell will build my business, not just put up a brochure. Now that I get."

When you see that light bulb go on, it's time to take the order using the Remote Order Form!

Where Are Your Prospects and How Do You Reach Them?

You likely have a friend, family member or local small business associate who would be interested in this service. The economy is, after all, driven by the small business person. We all know so many of them...

Plumbers
Accountants
Landscapers
Real Estate Salespeople
Lawyers

Hair Salons
Restaurant Owners
Massage Therapists
Mortgage Brokers
Retail Store Owners

Building Contractors
Chiropractors
Florists
Optometrists
Photographers

Of course, going out and talking to local businesses one-on-one is always a great strategy. Be sure to call ahead to make sure they have the time so you can get their full attention.

Bring your laptop with you and give them a tour of the key landing pages...

http://ctpm.sitesell.com/

http://results.sitesell.com/

http://case-studies.sitesell.com/

And take 30 minutes, if they have time, to show them the Video Tour, of course...

Emphasize that they won't actually do any of this. Their SiteSell Specialist will do everything for them.

Don't forget to show them your successful SBI! site (if applicable) and your traffic rankings on Google. If you do not have an SBI! site yet, use the sites from Case Studies or the Results page.

Always try to show them a successful site in their own line of business. Remember to make your presentation as relevant to them as you can. It will create more credibility for you.

And speaking of Google, here's another great strategy...

Show them their competition online! How?

Let's say they are a plumber in Seekonk, Massachusetts. Enter "plumber Seekonk Mass" into Google. What do they see?

They'll see their savvy competition. The ones who know that people search online for their services these days. That should give them some motivation to get online.

Organize An Educational Seminar

Suppose you want to try and reach more people at one time. How about organizing a free hour-long monthly seminar on...

"How To Really Use The Web To Grow Your Business"

You can give your seminar at local recreation centers, libraries, schools, Chambers of Commerce meeting rooms, restaurants or your own home.

You can find people for your seminar through...

Flyer distribution (supermarkets, churches, coffee shops, libraries, schools, etc.)
Local social groups (Elks, AARP, church, seniors, PTA, computer clubs, etc.)
Small Business Administration (SBA)
Classified advertising
Chamber of Commerce meetings
Word-of-mouth
Meetup.com

At your "educational" seminar you'll show them how to expand the scope of their local business. The focus is on free information. No selling. Teaching! Explain how the Internet works (Search Engines, keywords, browsers, Web sites, etc.).

The heart of your talk will be explaining the C T P M process. Don't mention SBI! yet. Just explain the concept.

Once C T P has been well established, you explain how clients will come to their local business from farther away, how new monetization models open up, including global distribution that they may never have dreamed about...

Then watch the lights go on!

Once people "get" C T P M they understand how the Internet works and they see how they can be successful online too. They'll also see why other Webmasters just can't do it right.

Now you can...

Introduce Site Build It! and show the Video Tour
Show testimonials, and Search Engine results pages for successful sites (yours if you have one)
Explain the SiteSell Services Solution
Ask for the order. Be ready with your laptop. If you don't have a laptop, borrow one from a friend. You can use the Remote Order Form with any computer...

Use the Remote Order Form to close the sale right there and then. We've updated it to include the Core Package for SiteSell Services so you can DO IT NOW!

What if they're not ready to buy right now?

Give each person a CD with the Video Tour (put a few of the other fee e-books on there too). Give it to your attendees in exchange for their e-mail address. Try and get their snail mail address too.

And don't forget about Starting Point Build It! for SiteSell Services. It's not only a perfect PREseller online, but it can be printed out and given free to your prospects.

Once you have their e-mail addresses, keep in touch and provide more helpful information that will let you develop a relationship with them as you move them down the sales cycle.

It's fair to expect some may not to be ready to buy right away. It's a big decision. But if you can keep in touch and keep giving them useful, helpful information and e-books you'll be the one they'll call when they are ready to go.

Follow-up is one of the keys to successful offline sales!

An "Educational Seminar" is a great approach. It's the offline equivalent of PREselling. People love learning something new and exciting like the Internet. People will appreciate it and you'll be positioning yourself as the local "expert." Soon the word will spread and those Educational Seminars will start filling up. It's the tortoise approach to offline marketing but it works. Just keep putting up those flyers and spreading the word every way you can.

One more reason to get e-mail addresses offline... You can add them to your "protected list" at... http://refer.sitesell.com/

If you excite your prospect, but not enough to purchase (yet!), they may do some research online. They might find another affiliate site. They might click on that person's link. And you might lose the commission since normally... "Last click gets the commission."

Offline, the "last click" rule would not be fair, given the work you have put in, the relationship you've built. That's why we developed "The SiteSell Referral Lock-In Program"

This program lets you enter the e-mail addresses of your offline prospects. This way, we know they belong to you. When they buy (within 90 days), you'll get the credit for the sale, even if they click on other links. They'll be locked in to you. You can't lose them.

Bottom line? We're trying to think of everything possible to help you take the message offline, which is where many of these less-than-Web-savvy small business people live, work and play.

The Offline Sales Kit

The Offline Sales Kit has always been available to help you sell SBI! offline. But we've made some special additions especially for SiteSell Services. We've added new presentation materials and a special SiteSell Services section to the Kit...

The Offline Sales Kit will give you all the tools you need to promote SSS offline...

Marketing Guides
PowerPoint Presentation
Brochures, Flyers, Ads, Handouts

The Offline Sales Kit is your roadmap to Offline Success. Follow it and augment your online affiliate business.

Putting It All Together

SiteSell Services is a perfect solution for businesses in need of an online presence but who don't have the time or expertise do it themselves. Tell them what they need to know until they are thinking...

"Why in the world would I do this any other way? It makes no sense to hire the local guy. SiteSell will build my business, not just put up a brochure. Now that I get."

This is the last great frontier. Local small businesses will be coming online in massive numbers from here on in. The time is now. And SiteSell Services is now open for business with you, our partner-in-sales.

The 5 Pillar Marketing Guide