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The launch of SBI! 2.0 propels SBIers into an entirely new universe of traffic-and-business-building.
And it gives you a powerful new and unique message. Sure, well-financed startups have been able to build the Twitters and YouTubes of the world. And you even use them in your marketing efforts. In doing so, you build THEIR business.
Now... small business people have a "grown-up" Web 2.0 platform that is far superior than merely enabling people to comment, or passively react to your post (i.e, You still do all the real content). In SBI! 2.0, your visitors create real content, full Web pages. You listen instead of tell. It's all about them, instead of all about you.
When you give folks with an interest in your niche a voice like that, with all the usual viral spread built into it, you enable small business people to "Web 2.0 It!"
SBI! 2.0 is the full integration of Content 2.0 (C2), FREE inside each and every SBI!. If you're already familiar with C2, you remember that this module used to cost an extra $99.
The general consensus among users prior to now was that it was worth more than the $299 price of SBI! itself.
C2 has grown enormously in feature set since 2007. To our surprise, 2 years later, no one else markets anything like this. When we saw C2 multiplying traffic 2-, 3-, sometimes 10-fold, we knew that Web 2.0 simply had to become a completely integrated part of the SBI! success story.
The New SBI! 2.0 Landing page
http://2.sitesell.com/
Please read the above Web page as soon as you get this. Promote it strongly. Promote it frequently. Stress the power, the superiority to blogging for most small e-biz people (not all). Stress the unmatched value.
There are so many powerful stories to be told, cases to be made, benefits to be explained. For example, the feedback we received on C2 is, if anything, even stronger than that for SBI! itself...
"980 Content 2.0 pages after one year. We have even had entries from celebrities who have entered their children and child stars."
- Renee Lauren, childmodelsadvice.com
"I have over 2500 C2 pages from my readers. It quickly took me from about 500/600 HTML pages to over 3500 pages."
"Since adding C2 to my site, I'm more than halfway (income wise) to replacing a full time six figure job."
- Onuora Amobi, windows-vista-update.com
"I quickly jumped from 700 visitors a day to 2500+ per day. Yesterday I had over 3500 visitors (my highest day yet)."
- Amy Cordray, cutest-baby-shower-ideas.com
"3100 C2 pages. C2 is the best form of leverage I've come across online. Visitors submitting content for free? What more can you ask for?"
Mantius Cazaubon, electric-guitars-guide.com
"In 12 months of using Content 2.0, we're looking at $6,000 in savings from ghostwriters and up to $41,000 in additional revenue!"
David Roth, cornhole-game.org
The REAL strength of C2 is that it effortlessly creates and harnesses an important many-to-many relationship between an SBI! site, and the rest of the Web.
"Many to many"... many visitors writing for many other visitors who, in turn, comment on each other and spread the word virally by e-mail to friends, etc.
Blogs are "one to many"... one person, YOU, still create the content. Visitors comment on material from YOUR agenda. That's hardly interaction. That's why most blogs have few or no comments.
With C2 (and UNlike blogs), visitors post full Web pages... images, stories, feedback, video, etc. This is TRUE interaction and communication with your growing e-business and ALL visitors simultaneously. Remember, visitors to a niche site are, by definition, interested in your niche.
They want to contribute. Note that "want" is the operative word. It's what drives the success of SBI! 2.0. Again, though, rather than giving you important details here, please do read the material on this new SBI! 2.0 info page.
Aside from the primary message of the sheer force of SBI! 2.0, there are some strong secondary, compelling messages...
1) SBI! 2.0 reinforces how irrelevant blogs really are compared to "The Real Thing."
A blog is just a blog. It's a collection of posts that are stacked chronologically, like a bundle of old magazines. And even though these posts (most of the time) allow visitor comments, most are either devoid of comments or of such low quality, they barely contribute to any REAL content, which is what ultimately drives the [an error occurred while processing this directive] process
AND, the onus is still on the blog operator to contribute the bulk of the useful content. As Chris Andersen, executive editor of WIRED magazine, said...
"Blogging is a monkey on your back."
It's a rat race that just isn't worth your time. It's the wrong format, unless you want the stressful model of being a news site in your niche, or you want to establish yourself as the next Seth Godin with clever observations daily.
Visitors read the latest post of a blog and... leave. They don't explore blogs and use them the way they use a well- done theme-based content site by an SBIer. And now...
With SBI! 2.0, visitors INTERACT and contribute to the overall content base. THEY create entirely new, relevant and Search Engine-pleasing traffic. You can too, of course, but many SBIers actually put their sites on cruise control and let their visitors grow the site/business for them.
As a promotion strategy, this discussion is also a good time to bring up the "Blog or Build" Landing Page. It reinforces how blogging is simply the wrong model for most small businesses. Many steadfast bloggers have admitted that the Landing Page makes some good points. Send them to...
Together with the all-new SBI! 2.0 Landing Page...
... you will convince those who are "on the fence." You are NOT trying to convince the die-hard blogger. But the case made for SBI! over blogging is compelling.
Convey this message clearly and your sales will jump!
Now for the second powerful message...
2) C2 allows SBIers to "own their traffic."
As you've just read, there are many advantages to the viral power of a many-to-many relationship with your visitors and the Web.
This kind of Web 2.0 functionality (before today) has only been found in multi-million dollar sites like YouTube, Twitter and Facebook. And there ARE other large Web 2.0 businesses where YOU can upload your content to THEM.
But your content belongs to THEM. Read their agreement. If they go under, you lose everything. You're outta luck with sites like blogger.com, squidoo.com, hubpages.com, etc. Also, Google looks upon them with increasing suspicion since link-spammers use these locations more and more.
Even eBay banned some of these sites recently.
What happens when Google does? Your work goes for naught.
These sites are not platforms upon which to start your own Web business. It's risky at best, completely unrealistic at worst. Instead...
Build your e-business on YOUR domain. That's an absolute must if you have long-term goals of increasing income, keeping total control over your business and, ultimately, selling it to another business that sees the value and fit of your offering for them.
SBI! 2.0 is DEDICATED to launching e-businesses from the ground up. It's yours. Always will be - including hundreds of pages of visitor-submitted traffic-exploding content.
The bottom line? While there are Web 2.0 companies that enable YOU to upload your Web pages, YOU are the one being "aggregated" and creating value for a third party. You own nothing. Instead...
Be the first party (i.e., the "driver" and not the "drivee"). Use the only product that delivers the power of Web 2.0 to the serious small business to aggregate the original work of others.
And that brings us to the final resounding message...
3) SBI!'s constant rate of innovation keeps SBIers on the top of the Web. And that is critical when you are building a business. SBIers consistently have more strong, original features that you don't see anywhere else. Everything is constantly updated, saving you the bother of "keeping up."
$299 is cheap for a product that, pre-2.0, provided the proven process, all the tools, unmatched Support and world-class forums, and constant updating. And it just became a whole lot "cheaper" AND better.
Make that extremely strong "value comparison" between SBI! and literally everything else. While there is nothing like SBI!, we do have competition.
But when you compare SBI! 2.0 to Web hosting, page-building software, SEO software, programmers, and hundreds and hundreds of other tools that simply mimic (badly) ONE piece of what SBI! offers, the sheer value is driven home.
Use our words within these valuable resources to make the value comparison, item-by-item until their heads spin and they can't wait to be introduced to the Order button...
Bottom line? Make this key point...
SBI! is cheap.
Combine that with "SBI! is the best."
Communicate that and we'll be sending you some mighty big PayPals or checks! :-)