The 5 Pillar Marketing Guide

It's always exciting when we discover an effective sales tool that we can pass along to you, our partner-in-sales. And we have really found one!

We have entered a new era... the video world!

And now, you can add the sales-converting power of "SBI! TV" to your site. Think of the PREselling power -- your visitor will arrive at SiteSell ready to buy after "watching SBI! TV."

The I Love SBI! Videos and Video Build It!, along with the SBI! Video Tour, are our most powerful PREsellers. Remember the classic "benefits and features" of good copywriting?

Well, "I Love SBI!" presents the benefits with powerful emotion. And the Video Tour delivers the features loud and clear.

And SBI! TV wraps it all together into a perfect sales-generating bundle.

Setting Up Your SBI! TV

Setting up your TV is easy as pie. Just follow these simple steps...

1) Go to the "Add SBI! TV to Your Site" page in The 5 Pillar Club.

2) Read the intro.

3) Follow the instructions for creating your TV.

Now anytime your visitors click on any of the links underneath the TV, they will wear your cookie.

Maximize Your Results From SBI! TV

SBI! TV impacts the brain!

The reason?

It's a visual world. So many people find it easier to watch than read. And it's not just "easier" -- they actually "get it" faster and better.

Does this mean that you should do away with your articles?

Absolutely not. First of all, Search Engines would have nothing to find if your site was "all video." Search Engines still need to determine relevance criteria for video. For the time being, they score according to text relevancy.

And, of course, words still communicate. Think of video as a powerful booster, to be used in the right place, at the right time. So...

Example #1

PREsell as you normally would. Simply give your readers another way to learn about Site Build It!. SBI! TV may sell them directly. If it does not, they will arrive at SiteSell ready and motivated to read until they are sure.

The SBI! TV makes a nice complement to any PREselling article. Add a nice eye-catching box to your piece that reads, "Would you rather watch than read? Sit back, relax and watch this video on how Site Build It! works." You'll add a whole new audience -- watchers!

Take a look and see how SiteSell introduces the SBI! TV.

Example #2

Promoting to an audience who has already been introduced to SBI!? Create a small teaser and link to the video. For example, tell your readers...

"Need a crystal-clear picture of how Site Build It! can launch your online business? You've read my article, now watch this video."

Example #3

If you're a Webmaster, write an article that showcases 5-10 different Web sites that use video. Rank them from least to most effective. Naturally, SiteSell would be #1!

Explain how most sites merely use video to demo a product. But SiteSell's SBI! TV is actually the Web's first video sales site. And then... Show them SBI! TV.

Example #4

If you are an SBI! owner with a site that does not cater to business or marketing themes, you can still use SBI! TV. Integrate it into your "About Us" or "How I Built This Site" Web page (see WWW It! for the basics on creating an SBI!-PREselling page).

Or you could try this...

Create small, audience-relevant blurbs on your site that link to the SBI! TV.

Let's say you have a travel-related site, and in your footer you create a small snippet of text that reads...

Turn travel into a business. Watch this program. And of course, this text blurb links right to your SBI! TV.

And it's not just for footers, of course...

Experiment with placement. Add the links to your left navigation, integrate into content, and so forth.

You'll find many combinations that click, and get the sale!

A final thought....

Sprinkle in a couple of the best-fit videos from Video Build It! into any PREselling article. Together with SBI! TV, get ready for soaring sales.

In Conclusion

Video is huge... and just getting started. As more and more homes "go broadband," expect SBI! TV, The Video Tour, The I Love SBI! Videos and Video Build It! to convert better and better for you. And they are already our most powerful PREsellers!

You're sure to find a winning combination that converts those you reach.

Don't just write about Site Build It!.... PREsell with video!