The 5 Pillar Marketing Guide

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The Importance of PREselling

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Use SBI! Results To "Get The Sales"

Results. That's what it's all about.

Results.sitesell.com has become a classic promotional page for 5 Pillar affiliates. It's really a mini-directory showcasing how more and more SBI! owners are entering the Top 1% of all sites in the world.

No other product/service/company delivers, promotes and proves success like SBI!.

This is all the proof you need to convince your visitors that SBI! is for real. Real traffic and real success.

Send your visitors to results.sitesell.com and let the Top 1% do the rest.

You'll find your RR URL for the Results Page in the Promotion Center under the "Create Credibility For SBI!" section...

http://results.sitesell.com/YOUR_RR_WORD.html

Ask your audience...

"Where else have you seen results like this?"

Other sites push "get a site up quick-cheap-easy." They don't mention the inevitable "die slow-expensive-hard."

Anyone considering building a Web site needs to hear about SBI!. Let your audience know before they waste their time with a host or "easy site builder" that delivers ultimate failure.

Tell your visitors that to be successful online, they need to have traffic. Their own traffic. Without that, they do not own their own business. For example, if they depend on eBay, they don't own their own traffic, eBay does. Same thing for store-hosting at Yahoo!.

And what happens when they stop advertising at Google? That traffic stops. Let them know the bottom line...

If they don't own their own traffic, they'll fail.

SBI! delivers the entire package of process-and-tools that ultimately delivers free traffic and Top 1% success.

Case In Point

Do you see the GoDaddy girl say,""And our customers succeed"" in the Super Bowl ads?

Nope? What about in 1&1's 14-page print ads in Wired magazine.

Nope?

With all that money for advertising, why in the world would they not promote results?

They would if they could.

How to USE the Results Landing Page

Show these results and eliminate doubt in the minds of your visitors. Luckily, that's an easy thing to do...

1) Start by showing how SBI! changes lives.

Borrow a summarizing paragraph from...

SiteSell's Home Page

Then lead into the...

"Whole Lotta Love" video

Embed that video on your site using...

Video Build it!

This will get their attention and show them that anyone can actually succeed with an online business.

In VBI!, choose the case-studies.sitesell.com landing page (which automatically uses your RR URL) so that viewers go to that location when they click the video.

Add a text link just to be sure...

http://case-studies.sitesell.com/YOUR_RR_WORD.html

2) Next, "explain everything" by using the Video Tour...

http://videotour.sitesell.com/YOUR_RR_WORD.html

The Video Tour is where folks advance from "interested" to "committed." It's where they really get it, but it takes some pre-motivation to convince them to invest the time.

3) Credentialize with Results. Emphasize that they won't see results like this anywhere else in the world...

http://results.sitesell.com/YOUR_RR_WORD.html

Include some copy such as...

"No other small business Web hosting platform in the world addresses success rates! And the way they spend money, they would if they could."

Results.sitesell.com builds credibility for SBI!. Real sites. Real people. Real (impressive!) results.

4) And finally, send them to questions.sitesell.com. Let us convert your PREselling effort into a sale for you.

Use question.sitesell.com to complete your sale. You've built that critical "open-to-buy" mindset. Now tell your visitors that they can talk to a real(!) person if they have questions...

http://question.sitesell.com/YOUR_RR_WORD.html

Expert SBI! advisors will complete the sale for you and you'll make your full commission. Want to know more about questions.sitesell.com? Read this 5P Marketing Article and then send your readers to...

http://question.sitesell.com/YOUR_RR_WORD.html

... to close the sale for you.

Perfectly Target Your Audience

There are so many ways to mix-and-match the 5P tools and aids to perfectly target your particular audience.

Suppose your SBI! promotional content is about how people can turn their hobby or passion into an online business. Here's an example...

1) Start with an intro and "Turning Tennis Into Checks"...

http://www.sitesell.com/vbi/TurningTennis.html

It's so easy to use VBI! to embed it into your page...

Video Build it!

Link the video to Video Tour ("How did he do it? Click the video after watching and see.")

2) Follow with your RR URL for the passion.sitesell landing page...

http://passion.sitesell.com/YOUR_RR_WORD.html

3) Strengthen credibility with a link to results.sitesell.com...

http://results.sitesell.com/YOUR_RR_WORD.html

And here's a neat trick to target your visitor to "just the right section" of that page...

In this example, you'll want your visitors to go directly to the Hobbies category on results.sitesell.com. That section is much more focused to your visitors' needs and your content.

Just add the anchor link for the Hobbies section of the page to the end of your RR URL, like this...

http://results.sitesell.com/YOUR_RR_WORD.html#hobbies

Finding The Anchor Section

How do you find out the anchor for a section on results.sitesell.com? Easy, just click on the appropriate link in the mini-directory of categories near the top of the page. You'll see the anchor in your browser's location bar.

 

4) Finally, send them to questions.sitesell.com and let one of our expert SBI! advisors convert your efforts into a sale for you.

The Results Wrap Up

There are many ways to use results.sitesell.com in your promotions.

After you convert attention into interest and then interest into action, credentialize with the Results landing page and let us close the sale for you by sending your visitors to questions.sitesell.com.

http://question.sitesell.com/YOUR_RR_WORD.html

You'll find your RR URL for the Results Landing Page in the Promotion Center under the "Create Credibility For SBI!" section.

And you'll also find promotional images for "Results" in Snippet Build It!.