The 5 Pillar Marketing Guide

Go Offline!


Did you know that the majority of offline local businesses with local clients still do not have a Web site? 

The bad news...

They are missing out a ton of new business leads... that put the Yellow Pages to shame.

The good news...

This provides a great opportunity for you and your 5P business!

While going online is an effective way of promoting SBI!, offline also presents its share of advantages...

1) The one-on-one or one-on-many interaction.  Your prospects can ask questions and receive the answers they need immediately. People would MUCH rather buy from a real person than a web site anyways.

2) Your passion and enthusiasm for Site Build It! will be witnessed in person rather than through a Web page or e-mail.

3) Leave something tangible behind like a business card to help them remember your presentation on Site Build It!. You can also put some of our free eBooks on a CD as a giveaway. Make sure to use Free Book Build It! to embed your links.

So... if the small business people won't come to your Web site, bring the Web site to them!

Need Promotion Ideas?

There are numerous ways to promote SBI! offline.  Here are some ideas that will get your creative juices flowing...

1) Create an ad in your local newspaper, flyers to hand out, business cards with your web site on it.

2) Introduce SBI! to your local Chamber of Commerce, Rotary Club, PTA, retirement community.

3) Don't forget about the folks in your own backyard.

Gather a group of friends and family and prepare an informal presentation about starting a home-based business. That's what Anne-Marie Killer did in this thread.

4) Contact the experts at question.sitesell.com and setup a teleconference. 

Utilize Judd and Jim's SBI! expertise to convert sales for you. They've "been there, done that" so they are fully equipped to answer any and every question your prospects may have.

5) Customize the Local Biz Booklet to target numerous small businesses who have yet to establish a presence online.

6) Set up an SBI! class.

SiteSell Education has great class you can give. You earn commissions from SBI! sales and class fees from all the students. To learn more go here.

More Offline Tools & Help

Now that you have some ideas to get you started, here are some tools that will assist you with your offline promotions.

1) Download the Offline SBI! Sales Kit.

The Sales Kit is chock full of sales aids that will help you develop fresh ideas for promoting SBI! offline. The kit includes...

  • A 17 page PREselling Guide by Anne-Marie Killer
  • A 49 page Offline Sales Guide
  • A 97 slide Powerpoint with notes to help you make a totally professional presentation
  • Marketing materials including ads, flyers, and a customizable leave-behind Booklet
  • over 20 pieces in all for you to pick as needed!

Use it as a stepping stone to kick-start new ideas of your own!

2) Be sure to complete the offline sales process by using the Remote Order Entry Page for SBI!.

It's important to remember that working offline has the risk of losing your prospects once they go online. That's the problem when you are working offline to sell an online product. How can you be sure that your RR URL cookie gets placed so you get credit? The fact is you can't.

To make sure you get the commission for the sale we've created the Remote Order Entry Page. This handy tool allows you to enter all of your offline orders. When you complete the form, the software automatically credits you with the sale.

Are you an SBI! owner?  If so, take advantage of the "$100 Friend and Family Special". When you use the Remote Order Entry Page to collect a sale, you will have the opportunity to buy an additional SBI! site for only $100. 

See this page for more details.

3) Get advice from your peers.

The Offline Strategies Forum is a great meeting place for 5P Affiliates to discuss new ideas.   Need some advice on an offline promotion you're planning to run?  This is the place to go!

Speaking of the forums, check out this "breakthrough" thread on how to set up an SBI! Information session... http://forums.sitesell.com/viewtopic.php?p=106826#106826 

Use the examples here to generate some offline promotion ideas of your own.

The Wrap Up

Always keep your eyes open for new opportunities to promote Site Build It!.  While online may seem like the obvious choice at first, often times there are just as many (if not more) offline prospects right under your nose.

Take some time to brainstorm. Think of all the people you know who have dreamed of starting their own business.  They need Site Build It!. 

Make an informal phone call to a relative or develop an informal meeting with a group of friends. The possibilities are endless, and your 5 Pillar commissions may be closer than you think!
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