The 5 Pillar Marketing Guide

Of course, there is no secret and no magic-bullet for success in any field. It comes down to hard work, persistence, and just getting out there and "doing it".

But there are skills that you can learn to make the path to 5P success shorter and smoother. And one way to learn them is by watching what successful 5P Affiliates do... and model their strategies.

Steve Pavlina, the #1 personal development guru online, is an excellent example. He earned well into 5 figures in his first month (actually, in his first 3 weeks).

So who is he?

Try this... go to Google and search on the phrase "personal development" and see who comes up. Steve is bigger than anyone in the "self-help" niche, even bigger than Tony Robbins.

Ken Evoy was introduced to Steve by a mutual friend. Steve doesn't usually take calls from strangers, and he has turned down all "online-biz products," so Ken was lucky to arrange a 30 minute call with him. That call lasted almost three hours. To make a long story short, he agreed to "consider" promoting Site Build It!. So he went off to "research" Site Build It!.

After doing due diligence, Steve "got it." He understood SBI! so well he wrote this article.

The amazing thing is he has never actually used SBI!. He's been around online marketing so long and tried so many "strategies" he knew immediately that SBI! would work. In fact, he is the ultimate example of someone who can really DO the whole C T P M process to perfection without SBI!.

As Steve said when speaking about himself... "If I hadn't already learned how to build an online business the hard way, I'd use Site Build It! to get there much faster. It would have shaved years off my learning curve if this had been available when I created my first income-generating site back in 1995."

Steve's site is a great example of a Theme-Based-Content Site. Delivering high-value content not only builds Traffic, it PREsells. Because Steve has built a powerful "Brand of One." Steve calls it "personal branding" and his clients view him as smart and honest.

What happens when you drive high volumes of PREsold visitors to SiteSell? Well in his first month promoting us, Steve earned over $20,000 in commissions. And just wait until next year when the renewals and team commissions start to kick in. It all speaks to the power of his personal brand.

Steve's comments:

Until I encountered SBI I never really thought about preselling as a technique to generate sales. In my mind preselling is more of a result than a cause. You have to really care about your visitors (upstream), not just mimic the actions that a caring person would take (downstream). It's important to develop the mind set that gives rise to those actions in the first place.

For example, if I had been guaranteed $20K for recommending SBI, but upon checking it out I didn't think it would be effective for my visitors, I'd never have recommended it. I'm sure that isn't a surprise to you. But the fact that I'm the kind of person who's willing to decline such an offer without being tempted is the very reason I'm able to earn $20K in 3 weeks when I do recommend something.

In other words... My readers come first. That's really the mind set that makes preselling work. It's not just what you sell that generates income. It's what you decline to sell.

So how does this apply to YOUR SBI! promotions?

It's all in the PREselling!

And remember, there are two major components to all great PREselling. First and most importantly...

Create Credibility for Yourself

Steve has always put his visitors' needs first. He provides great information that truly changes people's lives. This has helped him build a large audience of people who totally trust him and when he makes a recommendation people listen.

Creating credibility for yourself is hard work. You must continually provide valuable information that your audience feels is helpful and original. You must truly care about them. Be sincere and honest. They will feel that.

So build your "brand of one." Create credibility for yourself through excellent content. This is so important because until your visitors trust you they won't care about what you recommend to them. Once that happens you'll start to see your conversions go through the roof.

And THAT leads to number 2...

Create Credibility for SiteSell

Steve's credibility is so strong that he could have said nothing more than "go buy SBI!" and people would have done it. But Steve did his due diligence and researched SBI! completely. This reinforces his own credibility by "over-delivering" to his audience while creating credibility for SiteSell.

Steve's explanation of the C T P M process and his strong belief (from experience) that it will "generate tons of traffic" is the kind of statement that creates trust in his visitors and puts them into an "open-to-buy" frame of mind. This is what leads to his high conversions.

Why is creating credibility for SiteSell so important?

Because buying from an online company they don't know is still scary for most people. Everyone would much rather buy from a real person, and even better, from a friend. That's just human nature. Steve is their friend.

The point is...

Steve Pavlina "gets it". He understands SBI! and he clearly and passionately communicates his understanding to his visitors. The result is trust in SiteSell.

Yup, it's classic PREselling In Action!

And this is the common denominator we see in all of our top affiliates earning over 4 figures per month.

Two More Excellent Mentors

1) Allan Gardyne

Allan is in the Affiliate Marketing niche, so his traffic is oriented towards "online marketing." This is an audience that is constantly bombarded by "pitches," so they are suspicious, and rightly so. Allan goes the extra mile to create credibility for himself with excellent content and for SiteSell. How? By conducting this real-life case study...

His honest, detailed and credible review moves his audience into that "open-to-buy" frame of mind. And the fact that he points out that the 5 Pillar Affiliate Program is his #1 program adds even more icing on the cake...

Spend some time on Allan's site and you'll find that he uses many of the Landing Pages and sales aids that we provide. We all know that multiple different exposures to any product moves a "visitor" steadily closer to becoming a "customer."

Once again, the difference for Allan between good commissions and 5 figure commissions is creating credibility for SiteSell!

2) Lisa Irby

Lisa is a classic "content-based" online marketer. She built up her site and online audience over many years. Her site about "creating Web sites" was not built with SBI!. She started that site before discovering Site Build It!. But, like Steve and Allan, she uses the C T P M formula and focuses on giving her visitors great information. This builds maximum credibility for her.

And then she went the extra mile.

She decided to build her own SBI! site. She now earns substantial income from that site http://www.flat-stomach-exercises.com.

AND then her SBI! commissions took off, too. From hundreds of dollars per month to thousands, and soon she will break the five-figure mark any month now.

Why? Because she was now able to create credibility for herself AND for SiteSell!

She could then speak from a position of trust and authority. When she said she knew SBI! worked she could show the proof with her high-traffic SBI! site.

The result... Her conversion rate is over 5%, even though she does not yet have the super-high name recognition of Steve and Allan (but that is coming, too!).

Evaluate Your Own PREselling Efforts

Perhaps you are saying to yourself...

"My niche and traffic are nothing like Steve Pavlina's, Allan Gardyne's, or Lisa Irby's. How does this apply to me?"

Here's how...

They all started from the same point. From scratch.

Remember the main goal in your marketing is to convert the highest possible percentage of your visitors into buyers. Top affiliates maximize their conversion by attracting qualified traffic with excellent credibility-creating content. That puts their visitors into that "open-to-buy" frame of mind (using the two parts of PREselling described above).

So...

If you don't own SBI! but have a super-successful site that has built your own "credibility brand," don't just slap up some banner ads. Banners can't create credibility. Take your time and write a heart-felt article about SBI! that is relevant to YOUR audience. Go that extra mile! That extra effort can provide income for YEARS.
If you don't own an SBI! site and if you do NOT have a successful site, start over. Consider using SBI! and the C T P M process and "just do it." So many people are lured in the "cheap and easy" pitch of old-fashioned Web hosting. Or they somehow think that blogging will magically make them successful. It won't.
If you are ALREADY an SBIer with a site, say, about turtle propagation, your niche will not be attracting prospects looking for an online business. So you do NOT need to write a detailed review. Just tell your heartfelt SBI! story on your "About Me" page as described in this Monetization HQ article.

Know your audience and create top-notch content that is relevant for them and that is right for your site, too. Do NOT sell. That is OUR job.

Your role is to PREsell with integrity, authority and class.

Whether your site generates 100, 1,000, or 10,000 visitors per day, you'll convert more of those visitors into lifetime customers by PREselling through the C T P process.

Please take the time to read Steve's, Allan's, and Lisa's PREselling pages (as well as the above MHQ article if you are an SBIer). Each is a classic lesson in how to create credibility for yourself and for SiteSell.

Try the lessons and you just might be the next "5 figure affiliate."

Bottom Line

Create credibility for yourself and SiteSell and your conversions will go up significantly.

You may think that it's obvious, but it's not. We see so many affiliates that don't "get it." They fall for GRQs who show them how to build "hot niche" Web sites. They see typical Web hosts showing them how to get a site up "cheap and quick and easy," We see folks pushing blogging as the magical "make money fast" nirvana. They throw up nothing but banners that offer no real value to their visitors.

And they fail... How do we know? We see their commissions.

Do what the 5 Pillar Program's most successful affiliates do. Build a business that is in your customer's best interests. Give great information because you care about them.

OVERdeliver. Add value. Serve. This is the heart of C T P . And if you do it well the M will happen naturally out of your true desire to serve your visitor/customer.