The 5 Pillar Marketing Guide

Ken creates credibility. It's as simple as that. Any time the owner of a company puts himself on the line to talk directly to customers it can't help but put a real face and a real personality to a company. And that creates credibility and trust.

These additions to the Video Build It! tool cover many of the features and benefits of SBI! in under 3 minutes but they do more than that.

People like to buy from people... not computers. Your audience gets to see and hear "Ken," face-to-face on their computer -- a powerful way to make a connection.

You can use these videos anywhere, since they really fit with just about any theme or business.

What's the difference between the videos?

"Ken Helps You Close..."

This video is less than 1 minute long but it works. It stresses "don't waste time... get started." Combined with the mention of the "success guarantee" and Ken's presence this is a great closing tool. Use it at the end of your great PREselling article to "ask for the order."

"Interview With Ken..."

This is more of a classic PREselling video. It points out the "life-changing" possibilities that SBI! offers. It interweaves testimonials and feature explanations to connect emotionally and logically with your prospects. At just under 3 minutes it gets a lot done in a short time.

Best Landing Pages To Use

Just like all the Video Build It! videos, choose whatever landing page works best for you, your audience, and the article or Web page you use...

Video Tour
The Video Tour, the default setting, works perfectly because it offers a new voice and picks up where the intro leaves off and tells the rest of the story.
SiteSell Home
Use this if your visitor is business-oriented and ready for a more "corporate," big-picture explanation of Site Build It!. This works well for small business owners.
Site Build It! Home
Use this to "go for the sale." It offers an excellent path to the Order Page. A high-converting sales site.
Case Studies
Choose this one to send visitors to SBI!'s unmatched personal, real-time, evergrowing success stories.
I Love SBI!
These videos are filled with excitement and emotion. SBI! really does change lives.
Top 1% Results
No other company can shows results like this.

If you own SBI!, your "About Us" or "How I Built This Site" page will work well. Express your own passion about SBI! and then present a quick SBI! overview using the "Interview With Ken" video.

An "Insider Tip"

You can send your visitor to ANY landing page you want by manually changing the subdomain in the code snippet. For example...

If your visitors are Work At Home Moms (WAHMs), then send them to wahm.sitesell.com even if it's not actually on the Video Build It!'s drop-down landing page menu. Just change the code in your snippet from (careful, no typos)...

http://videotour.sitesell.com/RR_WORD.html (ex., http://videotour.sitesell.com/youth.html)

to...

http://wahm.sitesell.com/RR_WORD.html (ex., http://wahm.sitesell.com/youth.html)

Bingo! That video will now land visitors who click onto our landing page for http://wahm.sitesell.com via your RR URL for that subdomain.

Why do this?

You always want to keep it REAL and RELEVANT to YOUR visitors. That's what leads to high Conversion Rates.

Conclusion

When choosing the best Ken video and landing page, think about what the effect of watching will have on your visitors. Then think about the effect of your selected landing page. Feel that impact, and make sure you introduce the video AND follow it with text that fits the effect. It's an easy way to double the effect.

Final words of advice? Go to Video Build It! and put "Ken" to work for you!