The 5 Pillar Marketing Guide

It shows there are many ways to get there but the goal was the same for many of us... to find a real, honest, helpful partner in our quest for a successful work-at-home, online business.

It meant that many of us suffered the affronts of GRQ schemes and incompetent hosts and gurus who constantly had their hands out for more. Others found the learning curve too steep to survive on their own and gave up... until they found SBI!.

But as unique as many of our experiences were, there seemed to be some commonalities to the steps we all took. Here are 6 themes that kept recurring throughout the thread. These themes are opportunities for the savvy 5P Affiliate who wants to find the best way to PREsell SBI!.

1. SBI! is Rarely Someone's First Online Experience.

The "churn" (small business people who fail online and look again) is a huge market. Most small business sites fail, after all. How you can reach and message to them?

2. SBIers Do Research. Tons Of It. And It Turns Up Tons Of GRQ

People are careful. They research intensively. How can you be found by them? They find tons of GRQ. How can you stand out from that?

3. PREselling SBI!... Site Content, Free E-Books, Masters Courses, 5 Pillar Affiliate Program, Paid Books

The 5 Pillar "classics" are highly effective PREsellers. If you market to businesses or marketers, use them.

4. The Sales Cycle Can Be Long

Patience rules. Some purchase SBI! within days of first contact, others months later. Be relentless. Persist.

5. SBIers LOVE What They Do. They Love SBI!

Show the "How I Found SBI!" thread to prospective new SBIers. They won't find this type of passion anywhere else on the Web. There can only be one reason for that.

6. More And More People Are Finding SBI! "Offline" or "Online-but-unrelated-to-Net-marketing"

Discoveries of SBI! through your non-Internet marketing-related SBI! site and personal offline recommendations are excellent ways to spread the word about SBI!...

These six insights are great opportunities to reach out and help people trying to find SBI!. SBI! is their answer even though they may not realize it yet. They will be so happy that you helped them find It!

If you speak to each of their needs, they will listen. Your PREsell is the key. Use each of the above as tools to help you understand your SBI! prospects... and to speak their language. Let them know "what's in it for them" with SBI!. That's all they really want to know.