The 5 Pillar Marketing Guide

All the free e-books serve an imporant PREselling role. Giving something to your visitors is an great way to build a relationship. When someone receives a gift they generally want to return the favor. Your visitors will return the favor by trusting you more and might even come back to your site more often. Your increased credibility in their eyes will lead to higher conversions for you.

And these books are not throw-aways. They offer real value and most have sold for upwards of $50 dollars previously. You'll be proud to give them to your visitors and they will be thrilled to receive them once they see the great information in each one. In fact, we think they add up to the "best free education in online marketing you can get anywhere" (along with the Masters Courses).

Use these books wisely. You might want to consider using them to collect visitor email addresses. Building a list of qualified "online marketing" prospects will allow you to not only deepen your relationship with them but also to go back to them with more free goodies and tell them about our periodic Specials. Many experienced online marketers say that the "money is in the list." This can be a wonderful way to build a great one.

Here's the current available free e-books and their landing pages. We recommend you read them all to become a truly effective online marketer.

Make Your Content PREsell!

Make Your Site Sell!

Make Your Words Sell!

Make Your NetAuction Sell!

You'll also find a complete set of banner image ads for all the e-books in Snippet Build It!. A picture of each book will help make your presentation that much more powerful.

And remember. The important benefit to stress for ALL the e-books is they will help your audience become better online marketers. And that means they'll be able to build a stronger bond with their audience and make more money online.

And for you it means you will be a hero in your visitor's eyes.

Make Your Content PREsell! (MYCPS!)

MYCPS! teaches a critical life skill, one that anyone can do. And yet it is not taught in school. In the real world, we simply must learn to communicate effectively. The Internet is no exception.

Most people who start a Web business have no clue...

1) What PREselling means

2) How to do it, and...

3) Why this method of communication is so powerful.

MYCPS! bridges the gap and explains how to PREsell. It also thoroughly reinforces the importance of the entire C T P M model and how SBI! flawlessly executes that process.

So MYCPS! is a powerful PREseller, a logical first step that leads to the purchase of SBI!.

What could be better than a unique book that delivers the single most important skill set needed, free? Well...

Here is how you create your MYCPS! RR URL...

http://mycps.sitesell.com/YOUR_RR_WORD.html

Or you can copy and paste your MYCPS! RR URL at the SiteSell Promotion Center.

Make Your Site SELL! (MYSS!)

When Make Your Site SELL! launched in 1999, it was instantly coined "The Bible of selling on the Net." It swept the Net. Allan Gardyne, the affiliate guru (both then and now) and a man who has become a good friend, even dedicated a special e-zine to the launch of the book and the 5 Pillar Program.

The "theory" of MYSS! became a step-by-step, DAY-by-DAY process with all the tools necessary to execute. Most small business people are unable to execute the theory in a book. The technical and marketing barriers are too complicated. But give them a process that has been perfected and include all the tools needed and, well, you get results like this...

http://case-studies.sitesell.com/

MYSS! remains a great read, full of useful, evergreen ideas and information, especially if you are trying to sell a product.

And... it's free!

Offer it as a gift to your e-zine subscribers, Web site visitors, blog audience, or e-mail it to your friends and relatives. A powerful introduction to SiteSell, the now-free MYSS! is yet another way to draw in more cookied visitors who turn into your permanent SBI! customers!

Emphasize the following important point to your audience...

The strategies and techniques outlined in MYSS! laid the foundation for SBI!. SBI! is its modern-day evolution, complete with all the tools needed to "get it done." Be sure to read the new Read Me First file for more on this...

http://myss.sitesell.com/readmefirst.txt

Once your audience reads and understands what it takes to sell on the Net, once they understand that the C T P M process-and-tools approach of SBI! is far more powerful and do-able, they will realize how much we OVERdelivered "back then" and that SBI! does the same today. Actually...

SBI! is the only logical "next step" to achieving online success. Advanced pro or raw newbie, SBI! is the single best way to achieve long-term, ever-growing success.

Here is how you create your MYSS! RR URL...

http://myss.sitesell.com/YOUR_RR_WORD.html

Or you can copy and paste your MYSS! RR URL at the SiteSell Promotion Center.

Make Your Words Sell! (MYWS!)

Words sell. And great words sell a lot.

MYWS! is the book that will teach your visitors how to be an effective e-pursueder... even if they don't think they can write.

And by the way, this is must reading for ANY online marketer who wants to sell more.

Online guru Neil Shearing had this to say about MYWS! when it was first released...

""I read it cover-to-cover, and boy-oh-boy I just don't have enough superlatives. I've always wanted to know how great copy was written and now I know. Scratch that, now I know how to write my own."

Here's some of the insights the book will give your visitors...

Explain why writing for the Web is different than writing for print... and how to do it.
Help them understand their four visitor types and how to talk to each kind.
Tell them how to find the most powerful words to use so they can tell their visitors "what's in it for them."
Explain exactly what they need to put in their headlines and subheads. (hint... it begins with a "B").
Show them how to identify their Unique Selling Proposition (USP) and how to use it to stand apart from their competitors.
Teach them the difference between their customer's needs and wants - and how to give them what they want.
Tell them what kinds of images actually work on their sites and what kinds do not.
Teach them how to ask for the order.

So tell your visitors this book will give their online business a gigantic boost. Tell them with some great PREselling content.

But remember...

Talk in terms of BENEFITS to them! Don't just talk about features. This is the major lesson in MYWS!. The list above are the important FEATURES so don't just use those. Think about what's really "in it for them" if they implement MYWS!'s strategies...

They'll have higher conversions which means more $$$ per visitor.
Their visitors will feel they are being understood and will come back more often - so traffic will increase.
They'll get more e-zine signups because your visitors know you have valuable information.
They'll gain more credibility and trust from their audience!

This is the message that your visitors will need to hear to get and hold their attention.

Here is how you create your MYWS! RR URL...

http://myws.sitesell.com/YOUR_RR_WORD.html

Or you can copy and paste your MYSS! RR URL at the SiteSell Promotion Center.

Bottom Line?

Free is a powerful motivator. Use these free resources to spread some valuable knowledge and PREsell with authority.

Your list of qualified prospects will allow you build solid trusting customer relationships. Remember - the "money is in the list." These e-books are the perfect start!