The 5 Pillar Marketing Guide

SBI! eLearning - Your Target Market

SiteSell Education's successful offline college/university course, "Building A Successful Business Using The Internet"...

http://conted.sitesell.com/

... has shown us that...

  1. SBI! can be taught. This may sound obvious, because right now most SBIers are "Do It Yourselfers." But teaching SBI! dramatically changes the dynamic of "figure it out on your own time at home."
  2. Lots of people really like hands-on help. There are concrete advantages to this style of learning (acceleration of learning curve, prevention of mistakes, key decisions such as niche selection, etc.)
  3. Students love the discipline of weekly lessons. "Do It Yourselfers" tend to be disciplined self-starters, to varying degrees of course. But many people simply require structure and deadlines to push them forward. A weekly course forces them to do the Action Guide reading/watching, to get the work done in time, to be ready for the next week's class.
  4. Students enjoy working in a group and staying in touch.
  5. Students "get" the SBI!'s business-building process (CTPM). It makes sense. The concept of doing business online goes from fuzzy and mysterious to... "Oh, that's how it works? I can do that."
  6. Students feel a sense of accomplishment because they have the right tools to do the process. Their questions are handled on the spot by a seasoned Instructor. That means real progress is made, issues are resolved, and we move on to the next week's work.
  7. People graduate, not with a diploma, but with the foundation of an e-business, the beginning of traffic, and most importantly a clear roadmap ahead of them to e-business success. They understand and are ready to fly on their own. Graduation becomes more that a "ceremony" -- it's one big happy party.

From those types of lessons, SBI! eLearning was born!

New Segments of Your Target Market

SBI! eLearning opens up a new segment in your target audience, those people who strongly prefer to learn something new via a course. They are excited by the idea that they can graduate with an actual business rather than just a "diploma" (i.e., theory which they'd likely never get around to using).

Everyone you reach can take SBI! eLearning...

http://elearning.sitesell.com/

Study this landing page carefully. It's full of useful information which you can adapt for your own presentations to your online audience and your offline friends, family, neighbors, etc.

SBI! eLearning is a good fit for those who are ready to invest in themselves...

  • those who want to replace income from a lost job (or from a job they'd love to drop!)
  • families who want to supplement their income so mothers can stay at home with the children and still earn
  • retirees (or pre-retirees) who see the need to supplement pensions and/or social security
  • "Web marketing addicts" (those who read it all, every guru, every fad, but have yet to earn anything worthwhile)
  • those with career advancement options -- learning and doing SBI! gives you a powerful new life skill, one which is important for any company when hiring.
  • SBI! owners who are struggling to find the time to get organized and to just "do it." They would do well with the discipline and hands-on help of eLearning.

Let's look at different scenarios where SBI! eLearning matches needs/wishes perfectly...

PREselling Scenarios For SBI! eLearning

If some people in your audience are frustrated about the time they spend on their online business with little benefit or return, point them to SBI! eLearning. They will get their Return on Investment with SBI!.

Do you reach 50+ers or stay-at-home moms? The structure, the group experience and the convenience of SBI! eLearning will be attractive.

Is someone in your circle of friends, family or colleagues trapped in the Get Rich Quick ("GRQ") treadmill, chasing opportunity after opportunity? Flag them down and suggest SBI! eLearning to really get on the slow-fast track.

Does your niche cater to a community with a hobby or skill? Help channel their obsession into becoming a netrepreneur who profits from their passion. Make this a gentle addition to your PREselling efforts.

Every audience has busy adults with busy schedules. The 12-week SBI! eLearning course can help your visitors build and manage their online business without sacrificing their jobs or turning their lives upside down.

Bottom line?...

Present SBI! eLearning to anyone who wants to "earn while they learn."

Tap the Teach-It-To-Me Market

The market for SBI! eLearning is massive as you can see. The "Teach It To Me" crowd simply eclipses the number of people drawn to SBI!'s "Do It Yourselfer" mindset.

It's time to get your PREselling in place and tell the story of online education. Check out this Marketing Guide article for a more in-depth tour of the product

Remember, product knowledge is powerful stuff. It builds that all-important credibility online - an essential part of your PREselling strategy!

Then, zoom into the tools and resources available to you in the 5 Pillar Club to help you promote SBI! eLearning.