The 5 Pillar Marketing Guide

They say people "buy on emotion and justify the purchase with logic." That usually means that after the first blush of excitement about SBI!, they want to know how it works. What are its compelling features and how is it different than "Joe's Hosting" or "GRQ Site Building"?

Let's be honest. The online marketplace for hosting and site builders is confusing and competitive. Everyone claims success. But where's the proof? Where's the credibility?

Of course, you can show the proof via our proof.sitesell.com landing page. But even after that, some folks may need more. Telling folks about C T P M may just tip the scale in your favor.

Its Important Lessons

C T P M is the underlying "concept" why SBIers are successful. Content leads to Traffic and PREselling that traffic leads to Monetization (i.e., revenue generation). The process is easy to understand and once someone "gets it," s/he is on the way to understanding online marketing. On go the lights.

At some point in the PREselling Cycle, most prospects will need to know just why Site Build It! works. Perhaps they've already seen the Case Studies or the I Love SBI! videos. These potential customers are fully interested but they are wondering what is causing "all of this love for SBI!." Now they're ready for the "under-the-hood" reasoning behind the success.

Send them to C T P M landing page.

That's where they will learn these important lessons...

Online marketing is not the same as offline marketing.
There is a "fundamental reality about the way people use the Web." Understanding this reality is one of the keys to online success.
Online success is not easy but it is simple to achieve with SBI!.

These lessons, in turn, create a ready-to-buy mindset in your prospects...

They begin to believe that they can build a successful online business by themselves.
They understand that online marketing is not really mysterious or hard to understand. It's all about "in-demand content."
They see how money can be made online, if they do it right.
They realize that they have information about a specific theme or niche that other people are seeking. And they can use information to "warm up" or PREsell that traffic in order to convert them into customers.
They start to dream about how SBI! can change their lives. They see you and SiteSell as being credible enablers.

Perhaps, that's the biggest lesson of all. Your visitors need to trust you before they will bring out their credit cards.

Belief Comes Before Conversion

The C T P M process is so logical and so simple, it "inspires" people to realize they can go after their dreams and desires. Working from home and quitting that day job are truly reachable goals.

And the page has a great "pop-out" section that shows the many ways someone can "monetize" a site. Everything from auction selling to affiliate marketing to selling e-goods is introduced. They'll likely find something they can relate to and their excitement will grow.

Remember, the "lights on" reference earlier in this article? By the end of the C T P M page, the lights will be so bright that your visitors will be wearing shades!

And if they still aren't ready to buy, they'll see the Success Guarantee at the end of the page.

Can SiteSell and SBI! guarantee success by following the C T P M process?

Yes.

And that simple "yes" says it all.