The 5 Pillar Marketing Guide

The case studies are detailed recountings of individual SBI! experiences, each in their own words, in their own styles. These are very specific individual cases with very personal stories. Our selection has grown to the point we often have more than one individual for each major category of small-small business (SSB), told in the words of the actual SBIer. The testimonials provided by these case studies serve an important "credibility-creating" role in the PREselling Cycle. But best of all, this page really converts your visitors to customers.

Each single example is worth a million words...

http://case-studies.sitesell.com

From the U.S.A. to Kazakhstan, from Australia to Israel, the case studies show exactly how successful businesses are built online, whether one is a "pure infopreneur" or a vendor of hard goods, whether you're an economist at a brokerage firm or a novice employee of the world's most famous affiliate. It even shows you how one young man went from "dead-end asphalt man to cutting edge digital man."

Once you've reviewed and understood this landing page, you'll have a strong appreciation for its potential as a strong selling vehicle for you. You'll also understand why it's our top landing page.

Encourage visitors who you send to case-studies.sitesell.com to do more than read the words -- read between the lines. Feel the emotion they have for SBI!. It is the very rare product that elicits this kind of intensity. SBI! literally changes small business people's lives.

It's hard not to think of someone you know personally who could benefit from reading these emotional stories. A friend, a family member, your children, or your site's audience, all would be inspired by the lives that have been changed on the Case Studies page. Let them now that a new life IS possble.

Tell your referrals to pay special attention to the "Bring Your Own Brain and Motivation" (BYOBAM). With the simplicity of SBI! process all these case-study SBIers really did was BYOBAM.

"BYOBAM" + C T P M = Success.

Naturally, also encourage your visitor to find the specific case study that most applies to them...

Is it Elad's infopreneurial success or Marney's e-goods bonanza? There is a case study to match the particular kind of small business person you reach -- so make sure to mention the particular case study that they should visit from the home page.

Even better, send your visitor directly to the exact case study that applies to them. Just add one of these anchor links to the end of your RR_URL (i.e., right after the ".html"). Your visitor will feel that you really understand THEIR needs if you do.

Infopreneurs	#INFOPRENEUR #ELAD
Work-At-Home-Moms	#WAHM #MICHELLE
Sellers of E-goods	#EGOODS #MARNEY #SHAUN
Travel	#TRAVEL #LUISA #B
Hard goods Vendors	#HARDGOODS #JIM #RICHARD
Lead Generation (ex., Sales & Rental Agents/Reps/Distributors	#LEADS #FIONA #JERRY
Affiliate Marketers	#AFFILIATES #ALLAN
Service Businesses	#SERVICE #NICK #LYNN
Retirees and Pre-Retirement Market	#RETIRE #CLAUDE
Referrers/Finders or Students	#FINDERS #NORI
Teens	#TEENS #NORI
Existing E-commmerce Sites	#ECOM #ALAN
Network Marketers	#MLM #SARA #JAMES
Webmasters	#PROS #MARC #RICHARD
Local Business	#LOCAL #JOHN #JUDD
Net Auction	#AUCTIONS #AMY #PAM

For example, let's say that you want to send your visitor to an example of a successful travel site. After you add the anchor to your RR URL, your link should look like this...

http://case-studies.sitesell.com/RR_URL.html#TRAVEL

The Power Of The Case Studies

The case studies are a powerful PREseller for several reasons...

1) People love stories. And since this is told by a real, SBI! customer to a "thinking about it" pre-customer, it's a powerful, personal statement.

2) With so many stories, niches and marketing approaches to choose from at least one of the case studies is bound to connect emotionally with your reader.

3) The emotion and intensity in each writer's "voice" is striking. Only the truly extraordinary product ever engenders this type of reaction. People know that.

4) The ongoing success updates about how their businesses simply grow, grow, grow over time proves that SBI! is not just about building a Web site. These people are building real businesses that continue to blossom.

All in all, your reader will finish this site thinking...

"Hey, I really can do that, too. I need to."

Bottom line...

The case studies are powerful proof, on a very personal, business-specific level. It's also a very effective way for your audience to "connect in a very personal direct way" to SBI! and to understand exactly what it will do for them. Use them and see your SBI! sales jump to the next level.

Please send your visitors/readers to your unique RR URL for this site...

http://case-studies.sitesell.com/YOUR_RR_WORD.html

Or, as always, copy-and-paste your Case Studies RR URL at the SiteSell Promotion Center.