The 5 Pillar Marketing Guide

Some of your prospective customers need a little time to get to know SiteSell before they buy SBI!. Even though our landing pages in the Promotion Center have excellent content to connect with your visitors, there will be folks who need more.

So that's when you send them to "The Blog"...

http://blog.sitesell.com/

Read the Welcome Page to see what the "big picture" vision is for The Blog...

Why "The Blog" is Different

Most of the SiteSell PREsellers focus on getting the Site Build It! sale right away. However, "The Blog" takes a slightly different approach.

It PREsells by delivering pure content. It tells folks who we are, what we believe in. Visitors come to understand our code of conduct, our sincerity in helping small businesses succeed.

They get to know us.

This is an important step in the PREselling process. Use "The Blog" as part of your diversified "expose-to-SBI!" strategy. Combine it with your existing promotional techniques and within your normal overdelivering content.

Here's an example...

You're writing an article about building a Web business for your e-zine. Within this article, you mention Site Build It!.

At the very end of the piece, you could say something like...

The folks at SiteSell are always on the cutting edge
of everything e-business. They've helped tens of thousands
of people launch successful Web businesses with SBI!.

SiteSell has an absolutely unique perspective about business,
and life. Take a peek inside the world of SiteSell.

In the busy and noisy blogosphere, get ready for some quiet,
original, and valuable thinking, not to mention unique insights
into SiteSell itself.

In fact, here's an interesting post by Ken Evoy, SiteSell's CEO.
Ken has some strong feelings about the future of SEO. So he
really cuts loose on the subject and takes some pleasure in
both updating the current state of SEO and saying "I told you so"
to the SEO community...

Use Blog Build It! to create a link directly to that post. Now you'll have a link that continues your thought process and reinforces your point. You've introduced your readers to SiteSell while still giving them valuable information. The "Ken's Blog" and "SiteSell Insider" sections of The Blog are strong ways to keep your audience leaning towards SBI!.

Some Post Examples

Show your visitors the many sides of SiteSell. Give them a sense of our philosophy and values by sending them to articles such as these...

Change A Life! Make A Microloan

Dip or Hump? Get Over It!

Are You A Nice Guy? Was Leo Durocher Right?

Or send them to business advice articles such as these...

Develop The Winning Entrepreneur Mindset

Mooch Marketing (a real favorite!)

Top 10 Lessons Learned From the Affiliate Summit

Or show them how much SBI! owners show their appreciation for what SBI! does for both their business and their lives...

This Tortoise Makes Me Smile Every Day

Video Love

Scroll through the articles in "Ken's Blog" by going here. You're bound to find one that will resonate with YOUR audience.

There are also great insider scoops from the inner workings of SiteSell at "SiteSell Insider" here.

There's lots of great material to use and much of it will spark ideas for content on your site. Marry your content to The Blog and you've got a formula for some great commissions.

How To Link To The Blog

There are two key ways to use "The Blog"...

Send folks to a specific post using Blog Build It!. This is the best method.

Sending your visitors to a specific relevant post is a great strategy. A specific focus gets your visitor's attention quickly and provides more value to him or her.

How do you implement this strategy? Use Blog Build It!.

Let's say that you want to highlight Ken's blog about Mooch Marketing...

http://blog.sitesell.com/sitesell/2007/01/success_stories.html

So you add this short introduction to one of your pages on your site...

The well-known and respected Ken Evoy always has something
interesting to say about online marketing and the state
of the Web. Don't miss his post about Mooch Marketing,
which shows Ken's unique take on so called "success stories."
Start reading it now by clicking on this link...

Enter the URL of the post you want into Blog Build It! and it generates your code quickly and easily for you. It will look something like this...

http://blog.sitesell.com/sitesell/2007/01/success_stories.html?code=97727

The link will have your affiliate number (97727 for this example) automatically embedded. Cut and paste this URL code to your page. The link redirects to your RR URL, writes your cookie and then sends your visitor to that specific post.

Blog Build It! -- simple, fast, effective! Give it a try and you'll see it's super easy.
Send folks to the Blog home page.

This strategy works for your visitors who want a general introduction and a chance to become familiar with SiteSell. Perhaps they want to keep up with ALL the news from SiteSell and plan to subscribe to The Blog. New content is added weekly so they can keep "posted" on all the latest news and insights.

Just use your regular RR URL -- http://blogit.sitesell.com/YOUR_RR_WORD.html or get it from the Promotion Center.

In Conclusion

While "The Blog" may not go directly after the order like the other sales sites, it can still drive sales for your business. It's insightful content will still connect with your visitors especially if you send them to a relevant post using Blog Build It!.

Building credibility is a crucial part of the PREselling process, so use its contents to let your audience get to know SiteSell and SBI!.